Anastasia Nosulenko detailed relevant information on market research: analysis of commercial viability of the project and marketing analysis and strategy. Anastasia taught how to apply analytical skills for the benefit of one's own business; how to create effective concepts that will lead the business to the path of effective indicators; how to think strategically and plan your actions three steps ahead.
Anastasia Nosulenko is an EMBA candidate at IE Business school, an expert in business strategy, branding, and marketing.
Dmytro Kudrenko - a leading marketing expert, CEO of eSputnik and Stripo.email - gave brief information on the basics of direct marketing, and also talked about the involvement of all business segments. During his lecture, the program participants also learned how to collect data on customer behavior and increase the personalization of offers for their consumers. Dmytro Kudrenko is not just an email marketing expert, he actually creates trends in this field and sets the pace for them. The specialist gives lectures not only in Ukraine, but also in the USA and European countries.
Orisa Khimyak's report impressed with vivid examples from various global cases, delighted with new approaches to product PR and creativity. At Reface, Orysya is engaged in international PR. Throughout her communications experience, she has featured her clients in publications such as Forbes, Mashable, The Verge, TNW, and the Financial Times.
Orisya has diplomas in journalism and English philology. She worked as a communications manager of Ukrainian startup Allset, PR director at Lviv IT Cluster and PR manager of one of the largest IT events in Eastern Europe - IT Arena.
Andriy Burenok, the founder of the TripMyDream travel service, during a meeting with the participants of the business camp, told the success story of his startup, about creating a personal brand, as well as the image of the company with the help of a YouTube vlog. The participants asked the speaker questions for a long time and actively, learning the details "from the inside" of the business, the behavior of an entrepreneur on the crest of success and in times of crisis. Andriy's own YouTube channel has almost 40 thousand subscribers, Telegram - more than 5 thousand, and about 13 thousand followers on the Facebook page.
