Dmytro Kudrenko - a leading marketing expert, CEO of eSputnik and Stripo.email - gave brief information on the basics of direct marketing, and also talked about the involvement of all business segments. During his lecture, the program participants also learned how to collect data on customer behavior and increase the personalization of offers for their consumers. Dmytro Kudrenko is not just an email marketing expert, he actually creates trends in this field and sets the pace for them. The specialist gives lectures not only in Ukraine, but also in the USA and European countries.
Anastasia Nosulenko detailed relevant information on market research: analysis of commercial viability of the project and marketing analysis and strategy. Anastasia taught how to apply analytical skills for the benefit of one's own business; how to create effective concepts that will lead the business to the path of effective indicators; how to think strategically and plan your actions three steps ahead.
Anastasia Nosulenko is an EMBA candidate at IE Business school, an expert in business strategy, branding, and marketing.
Anna Lavrova, an expert in the flexible approach to product development and development, taught the participants of the Female Leadership Program to see new perspectives in their own business, and will also help to make their business more efficient, using the principle of "learning by doing".
Anna is a certified Scrum Master and SAFe Agilist with more than 10 years of project management experience. She has successfully implemented Agile techniques from scratch in many companies, worked with US government projects, and has experience launching startups. Currently, Anna Lavrova is transforming the largest bank in Belgium, and is also a coach of its first employees.
In her unsurpassed manner, Vika talked about effective methods of creating effective teams in startups, about ways to find, attract and communicate with the "exactly" people you need to implement projects.
Victoria Prydatko is the founder of the IT recruiting agency VP Team and an expert of the Female Leadership Program.
Victoria has 20 years of experience in HR and recruiting. Founded by her in 2010, VP Team is today a leading IT recruitment agency.
During the business camp, Vika delivered a lecture on the topic of efficient and economical hiring of personnel. She also told how to find reliable specialists for good product and service companies, how to combine smart people with advanced IT projects and many other secrets of effective management.
Iva told how to discard illusions and start working in reality; shared cases on how to reorganize management to simplify and speed up decision-making; how to become a leader who is not afraid to take responsibility for difficult and unpopular decisions and at the same time bring your business to the top positions.
Iva Hrychevska is the general director of Brightside Global and a personnel expert, trainer, mentor, author of the HR ecosystem. Her areas of work include business optimization, crisis resolution, tax planning, management and recruitment, corporate finance and IT legal services.
Her professional experience is amazing - 19 years in recruitment, 16 years in IT and international relations, 14 years in management.
Anton talked about basic tools in management, skills that will be useful to managers in technological businesses, as well as current directions in management and automation of business processes.
Anton Skrypnyk is a co-founder and executive director of the KindGeek company, a member of the Alumni Council of the Lviv Business School of UCU.
He is also a co-founder of the startup H2OMetr, which makes a device that determines water quality, counts calories and disinfects water. The created innovative product became the diploma project of Anton and his groupmate Roman Savchenko during their studies at LvBS.
In the webinar, Stanislav Dashevskyi spoke in detail about the basic data and actual tools needed for SEO optimization of Stratap projects (products).
During the professional meeting, Kateryna Seledets talked about how the 500 Startups accelerator works, how to participate in the program for early-stage projects, as well as what benefits startups get after completing this program. Webinar participants learned the details of the structure and rules of behavior in the Silicon Valley ecosystem, about communications with investors and colleagues from the US market.
After watching this video, you will also learn what measures to take in case of:
✅If you have an interesting idea, but you lack the experience to develop it
✅If you have a product, but you don't manage to grow fast enough in the global market
✅If you have a list of potential customers, but you cannot reach them
✅If you create 10 pitches a day, but investors are not ready to give you the desired amount of money
✅If you are doing well and all processes are in place, but you want to become even better.
The event was organized and conducted by the NGO "Ukrainian Hub" (Kyiv, Ukraine - San Francisco, USA).
Ari Khorie has many years of experience working in the WOMEN'S STARTUP LAB (Menlo Park, Silicon Valley, USA) accelerator for women in technology businesses, and in her interview for the NGO "Ukrainian Hub" she shared the history of the accelerator's creation, the difficulties along the way, as well as her vision of development. women's businesses in the world.
