The head of the sales department at PromoRepublic, an expert in B2B sales of IT products and international business development told the program participants about setting up business processes and defining the ideal buyer portrait. After all, this is the lever of your company's development.
Andriy also shared his experience in creating sales and demand generation departments, focused in detail on sales optimization and taught the analytics of the customer acquisition process.
Maryna Nikitchuk is the director of sales development, an expert in B2B sales in the field of IT, marketing and business development. As part of the program, Marina talked about conducting a marketing strategy and improving sales performance in your company. Marina has 8 years of experience in IT, advises companies on B2B sales, lead generation, auditing and building effective business processes. #female_program #womenintech #startups #women_power #leadership #entrepreneurship #education #businesscamp
Andriy Burenok, the founder of the TripMyDream travel service, during a meeting with the participants of the business camp, told the success story of his startup, about creating a personal brand, as well as the image of the company with the help of a YouTube vlog. The participants asked the speaker questions for a long time and actively, learning the details "from the inside" of the business, the behavior of an entrepreneur on the crest of success and in times of crisis. Andriy's own YouTube channel has almost 40 thousand subscribers, Telegram - more than 5 thousand, and about 13 thousand followers on the Facebook page.
For the participants of the program, Iryna Kulchytska prepared an excellent lecture on the topic of effective development and scaling of product development processes using Agile and Lean Startup methodologies.
Iryna's professional experience includes successfully leading the development and launch of software products for the public library, government, institutions of higher education, enterprises, giant companies such as Ford Motor Company, Apple, and others. The winner of 14 awards in the field of innovation and entrepreneurship, a participant in the TOP-25 ranking of women leaders of Silicon Valley 2025, will share her experience on how to stay productive and create really powerful and effective teams.
Anastasia Nosulenko detailed relevant information on market research: analysis of commercial viability of the project and marketing analysis and strategy. Anastasia taught how to apply analytical skills for the benefit of one's own business; how to create effective concepts that will lead the business to the path of effective indicators; how to think strategically and plan your actions three steps ahead.
Anastasia Nosulenko is an EMBA candidate at IE Business school, an expert in business strategy, branding, and marketing.
Anna Lavrova, an expert in the flexible approach to product development and development, taught the participants of the Female Leadership Program to see new perspectives in their own business, and will also help to make their business more efficient, using the principle of "learning by doing".
Anna is a certified Scrum Master and SAFe Agilist with more than 10 years of project management experience. She has successfully implemented Agile techniques from scratch in many companies, worked with US government projects, and has experience launching startups. Currently, Anna Lavrova is transforming the largest bank in Belgium, and is also a coach of its first employees.
Iva told how to discard illusions and start working in reality; shared cases on how to reorganize management to simplify and speed up decision-making; how to become a leader who is not afraid to take responsibility for difficult and unpopular decisions and at the same time bring your business to the top positions.
Iva Hrychevska is the general director of Brightside Global and a personnel expert, trainer, mentor, author of the HR ecosystem. Her areas of work include business optimization, crisis resolution, tax planning, management and recruitment, corporate finance and IT legal services.
Her professional experience is amazing - 19 years in recruitment, 16 years in IT and international relations, 14 years in management.
Anton talked about basic tools in management, skills that will be useful to managers in technological businesses, as well as current directions in management and automation of business processes.
Anton Skrypnyk is a co-founder and executive director of the KindGeek company, a member of the Alumni Council of the Lviv Business School of UCU.
He is also a co-founder of the startup H2OMetr, which makes a device that determines water quality, counts calories and disinfects water. The created innovative product became the diploma project of Anton and his groupmate Roman Savchenko during their studies at LvBS.
During the professional meeting, Kateryna Seledets talked about how the 500 Startups accelerator works, how to participate in the program for early-stage projects, as well as what benefits startups get after completing this program. Webinar participants learned the details of the structure and rules of behavior in the Silicon Valley ecosystem, about communications with investors and colleagues from the US market.
After watching this video, you will also learn what measures to take in case of:
✅If you have an interesting idea, but you lack the experience to develop it
✅If you have a product, but you don't manage to grow fast enough in the global market
✅If you have a list of potential customers, but you cannot reach them
✅If you create 10 pitches a day, but investors are not ready to give you the desired amount of money
✅If you are doing well and all processes are in place, but you want to become even better.
The event was organized and conducted by the NGO "Ukrainian Hub" (Kyiv, Ukraine - San Francisco, USA).
